List of Training Modules

Career Training with 'Seminars on CD'

AIT Training UMS

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Norman Clark

Principal of Associates In Training

Our Consultancy also features Associates In Training (AIT), through which we use our Our Unique Modular System which allows for our Customers to develop Training Courses according to their own particular needs - whether by country or other variables. If you prefer, we can create a Seminar or Training Course specifically for your organisation.

Everything is designed for the best possible use by the delegates, and each module fits to ensure that at the end of every session delegates leave with working tools of IMMEDIATE value! Learn today - USE tomorrow!

NB - we are now able to offer selected Fully-narrated Seminars on CD-rom (Powerpoint)-

see separate pages for these items.

Module listing

1 Marketing for SME's*

2 The Situation Analysis

3 Basic Research

4 The Value of Direct Response

5 Creating the Marketing Plan

6 Analysis of Media

7 The Promotional Mix

8 Public Relations

9 New Media & Marketing

10 Understanding Direct Marketing

11 e-commerce - Promise or Performance?

12 Budgeting for Advertising

13 The Purchase Environment

14 Why use Sales Promotion?

15 Post Purchase Dissonance

16 Account Handling 1

17 Account Handling 2

18 Recruitment Advertising

19 Advertising in a Recession*

20 Advertising in Society*

21 Advertising Strategy

22 Brand Management

23 BTL Overview

24 -

25 Sales Promotion Campaign Planning

26 Catalogue & Home Shopping

27 What the Client WANTS!

28 Advertising Codes & Practises*

29 Basic Consumer Behaviour

30 Corporate Personality

31 Creating an Advertising Agency

32 The Creative Brief

33 -

34 Intro to Database Marketing

35 Demographics & Psychographics

36 Distribution

37 Direct Marketing Campaign Planning

38 Direct Marketing Creativity

39 What makes DM Unique?

40 Event & Cause-related Sponsorships

41 Exhibitions, Display & POS

42 Fine Art in Advertising*

44 Integrating DM & SP Campaigns

As much Marketing and IMC Information..

..you could ever want!

45 Developing Data

46 Research + Situation Analysis

47 Opportunity Analysis + Consumer Behaviour

48 Demographics + IM Essentials + Economic

49 Cultural + Political

50 Legal + Product Development

51 Distribution Alternatives + Service Industries

52 Planning + Promotions

53 Evaluation & Selection

54 Basic Marketing 1

55 Basic Marketing 2

56 -

57 Marketing Service Industries*

58 Strategic Planning in IMC

59 -

60 Legal Considerations in Sales Promotion*

61 Making Creativity Work

62 Media for Creatives

63 Merchandise Licensing

64 MGM Programmes

65 The Nature of Research

66 -

67 -

68 Customer Loyalty Programes

69 The Right Research Questions

70 -

71 -

72 -

73 Opportunity Analysis

74 Outdoor Media

75 Packaging & Labelling (short)*

76 -

77 Media Planning

78 -

79 Presentation Skills

80 Propaganda 1 (short)*

81 Propaganda 2 (short)*

82 Marketing Impact on Consumers

83 The Consumer as a Social Entity

84 Motivation & Involvement

85 Self & Gender Roles

86 Attitudes & Effects

87 Perceptions & Beliefs

88 Myths & Rituals

89 Evaluation & Selection

90 Learning & Memory

91 The Brand

92 The Purchase Environment

93 Relational Marketing

94 Relational marketing at retail

95 -

96 Retail & B2B Advertising

97 The Secrets of the Brands (short)*

98 -

99 The Use of Humour in Advertising

100 Working with Trade Partners

101 The Household Life Cycle

102 The Advertising Business (short)

102L The Advertising Business (long)

103 Sales Promotion Tools

* See CD-roms for Long Versions

Remember YOU can create your own In-house Training or Seminar Workshop programmes from the List - or we can suggest some structures to fit your needs - just ask for our suggestions.

NB: Modules vary in lecture length from 1-2 hours,

and in some instances more. Ask for details.

info@associatesintraining.com