Understanding why we buy products and
services is a major part of creating successful Marketing programmes.
What exactly DOES make a purchase decision?- what
influences the decision? What can Marketers do to influence the decision?
We explore the inner mind of the Consumers and help the
marketer to develop empathy and knowledge of consumer behaviour and plan accordingly.
This NEW CD contains no less than 14 hours of materials - a fully narrated Seminar and
comes complete with Projects and Suggested Answers - PLUS the option to take a FREE MBA level Examination and get formal Certfiication
from AIT!*
*NB - Please note this is a REAL examination - and not just a freebie
added to the offer for no effort. Examination is done exactly the same way as with Business Schools MBA's and with identical
content.
