International Marketing
Seminar on CD
Contents;
Essential Marketing
Introduction to Database Marketing
Opportunity Analysis
Situation Analysis
International Marketing Essentials
The Legal Environment
The Political Environment
The Cultural Environment
The Economic Environment
Marketing Services Internationally
Product Development
Distribution Alternatives
Planning & Promotions
14 hours plus of fully-narrated Seminar
Powerpoint materials PLUS the
opportunity to undertake a formal MBA level
examination for Certfication by AIT.*
*NB: This is a formal and REAL examination
to MBA standards and marked accordingly
it is not offered as part of the CD purchase.
ONLY available to purchasers of non-pirated
copies registered as such with AIT.