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AIT 1 Corporate Skills - 25 euros
The Situation Analysis
Opportunity Analysis
Budgeting for Advertising
IMC Strategic Planning
Advertising in a Recession
Corporate Personality
Using Public Relations
AIT 2 - Direct Marketing - 20 euros
What makes DM unique?
The Value of Direct Response
Basic Research
Intro to Database Marketing
DM Campaign Planning
MGM & Affiliate Programmes
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Note: this CD is an 'Introduction' CD. It is not designed for current Practitioners or those
more advanced students. This covers the basics only.
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AIT 3 - Advertising Agency Skills - 30 euros
The Business of Advertising
The Structure of Advertising
Advertising in Society
Account Handling 1 & 2 (complete)
Presentation Skills
What the Client REALLY wants!
The Creative Brief
The Promotional Mix
Advertising Strategy
B2B & Retail Advertising
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This is an excellent Course for those wishing to join the Advertising profession - or
for those seeking to develop their careers.
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AIT 4 - Customer Relations Management - 20 euros
Relational Marketing
Relational Marketing at Retail
The Consumer as a Social Entity
Consumer Behaviour
Customer Loyalty
Post-purchase Dissonance
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This CD takes a serious overview of CRM but with specific emphassis on Retail trading
at all levels.
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AIT 5 - Sales Promotion - 20 euros
Why use Sales Promotion?
Sales Promotion Tools
SP Campaign Planning
Legal Considerations
Integrating DM & SP progs.
Event & Cause-related progs.
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This CD is an all-inclusive overview of Sales promotion - the fastest-growing area of
promotional expenditure. Essential for student and current practioner alike.
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